English Football team Wolves has announced that it is partnering with Evil Geniuses. Here is the announcement:
What does it consist of?
As per any partnership in anything in the world, we’ll see a collaboration of brands and logos on both uniforms and jerseys. Evil Geniuses will share the spotlight alongside the Wolves, and in return, the Wolves’ Chinese department will aid EG to expand into the Asian market. As most of you know, Esports in Asia has been dominant in the past, and has only continued to grow. With this amazing partnership, Evil Geniuses will be the first esports team with a physical presence in North America, Europe as well as Asia-Pacific. Here’s the full article if you’d like to read more about the move.
Football team Wolves partnering with Evil Geniuses – What does this mean?
Obviously, a partnership of this caliber is huge, especially for esports. For an esports org to collaborate with an football org, it truly shows how far esports has come. Additionally, Evil Geniuses found the opportunity to flex their brand new merch, celebrating this new partnership!
This is what Nicole LaPointe Jameson, Evil Geniuses’ Chief Executive Officer said about the news:
“We are thrilled to partner with Wolves, a storied football club and strong sports and entertainment brand that aligns with our values and mission. This deal will help power Evil Geniuses’ expansion into the Asian markets while also providing new capital to sign more world-class players and grow into new esports titles.”
Source
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