As you may have seen recently, TSM have partnered with cryptocurrency exchange FTX and changed their name, marking it as one of the biggest partnerships in esports history. In recent news however, Riot Games are disallowing TSM to change its name for LCS and VALORANT competitions. Read more:
Riot disallowing TSM to change its name for LCS and VALORANT competitions – Why?
Apparently, the sponsorship involving TSM & FTX would be in direct violation of Riot Games’ developer guidelines. A name and jersey change is a big no-no for Riot Games when it is supporting something like cryptocurrency. Even though TSM has been allowed to continue with this FTX partnership, the LCS has placed restrictions around the use of FTX and their branding. On the Riot Games broadcasts, TSM will be represented as TSM and not as TSM FTX, and TSM FTX jerseys are disallowed as well.
Chris Greeley, Head of Esports of North America, said the following:
“The TSM and FTX sponsorship deal does not break any LCS sponsorship rules. But crypto exchanges fall under a category of sponsorship that carries activation restrictions. As a result, TSM’s new naming convention and FTX brand placement on TSM jerseys will not apply to the LCS or other Riot Games esports in North America.”
What’s Riot’s issue with Crypto?
According to George Ceddes, Reporter for Upcomer, it’s an unregulated decentralised exchange. Meaning that it is pretty risky for anybody to use and typically not the best thing to be promoting to under 18s that watch the broadcast.
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