It’s been a tough week for the Overwatch League. Indeed, all across the news headlines are being made over Overwatch League Sponsors dropping out. Read on to learn what’s going on and the potential effects.
Overwatch League Sponsors – What’s Next?
For those unaware, sponsors are essential for event organizers in terms of finance. Accordingly, they offer marketing in return for financial support. Indeed, that’s why gaining sponsors is so important, and losing them isn’t desirable.
Ever since Activision Blizzard dived into a lawsuit last week, sponsors have desired to dissociate themselves with the organization. For some reason, the Overwatch League is facing the brunt of this.
So far, the following sponsors have left:
- Kellogg’s
- State Farm
- Coca Cola
- T-Mobile (Rumoured)
Here’s what a Kellogg’s spokesperson told Polygon only a few days ago:
While Activision Blizzard has announced plans to address the challenging issues it faces, we will not be moving forward with any new programs this year, but will continue to review progress made against their plans
Credits: Kellogg’s Spokesperson w/ Polygon
It’s definitely not looking to great for the Overwatch League – both in terms of sponsorship and also viewership too.
Hopefully, Activision Blizzard can resolve internal issues quick enough before more permanent damage can take place.
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