Evil Geniuses reveal their new revamped logo
We all know that Evil Geniuses is
one of the oldest and most distinguished organizations in esports, and to see
them change their logo again seems a bit off, and unlike what any other
organization with similar reputation would do. Nevertheless, they have once
again rebranded, and it seems like all the staff and players have embraced the
change, however for the Evil Geniuses fans, it’s another story.
Evil Geniuses’ original logo
lasted from 1999 till December of 2019, as they had announced their first ever
rebranding to a logo which was a very drastic change from their initial logo.
This was the logo after their first rebrand:
The esport community did not
like the change at all, as most were obsessed with the authenticity and
identity the old logo had. Even though there was a huge community backlash, the
management behind Evil Geniuses put up with the comments and stuck with their
logo…Until now. Yesterday they revealed their newest logo which had the
iconic monogram which the original logo had, but with a cutting edge touch.
Here below is an image detailing and phrasing what all the changes to the logo
When a rebrand or change of
logo happens within an organization, whether it be in sports, esports or
anything, the organization tends to lose a little bit of its identity, and we
have been seeing quite a lot of organizations updating their logo over the past
few months. Another organization which has been around for a similar time as
Evil Geniuses is Complexity, and they had also rebranded their logo, back in
May of 2019. Another distinguished organization that has also rebranded their
appearance and look was Fnatic, back in January of 2020, only a few months ago.
Rebrands and changes are not all bad as they tend to motivate the players that are playing under the organization and give a new feeling to their brand. However, it does mean that the identity and reputation the organization previously had gets diminished.
Be sure to tune in to https://www.esportsguide.com/ for all your latest esports news!
Nathan Bonello 27/05/2020
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